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The Premier Agency for Name, Image, and LikenessPartnerships
From a small team in Idaho to a national presence, our journey reflects dedication to innovation, excellence, and building long-lasting partnerships with businesses across industries.
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ZAGS COLLECTIVE SERVES STUDENT-ATHLETES, IN ALL SPORTS.
We handle every step of the process to create seamless and impactful NIL campaigns
STRATEGY DEVELOPMENT: We craft a tailored plan based on your brand’s goals, target audience, and key performance indicators.
ATHLETE MATCHMAKING: We identify athletes who not only fit your brand but also have the right audience and engagement level.
CONTRACT NEGOTIATION & COMPLIANCE: Our team ensures that all agreements comply with NIL guidelines, safeguarding both your brand and the athlete.
CAMPAIGN EXECUTION: From social media takeovers to brand ambassador roles, we execute high-performing campaigns that deliver results.
MEASUREMENT & OPTIMIZATION: We track key metrics, providing insights and optimizing campaigns for maximum ROI.
And More!
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FAQ
what is nil?
NIL stands for Name, Image, and Likeness, which refers to the rights of athletes to profit from their personal brand. With recent changes in regulations, athletes—particularly college athletes—can now enter into marketing and sponsorship deals, allowing them to monetize their name, image, and likeness through endorsements, social media promotions, merchandise, and other marketing opportunities. This opens up new avenues for brands to collaborate with athletes and tap into their engaged fan base.
how does an nil sponsorship work?
An NIL partnership allows your brand to collaborate with an athlete, leveraging their influence to promote your products or services. Here’s how it typically works:
1. Strategy Development: We work with you to define your marketing goals and identify the right athlete whose personal brand aligns with your target audience.
2. Athlete Selection: We connect you with athletes who match your brand’s ethos and objectives. This can include college or professional athletes across various sports.
3. Partnership Agreement: We handle the negotiation and compliance process, ensuring all aspects of the partnership are clear, legal, and beneficial for both parties.
4. Campaign Execution: The athlete endorses your brand through agreed-upon channels such as social media posts, appearances, or merchandise collaborations.
5. Performance Tracking: We monitor the campaign’s success, tracking engagement, visibility, and ROI to ensure the partnership delivers results.
how can my business partner with a college athlete?
Partnering with a college athlete through NIL is easier than you think. Here’s a quick breakdown:
1. Identify Your Goals: Determine what you want to achieve with the partnership—whether it’s boosting brand awareness, driving sales, or reaching a specific audience.
2. Find the Right Athlete: We help match your brand with a college athlete whose personal brand and following align with your objectives. The athlete’s sport, personality, and values should reflect your brand’s identity.
3. Negotiate & Finalize the Deal: Our team manages the negotiation process, ensuring all terms comply with NCAA and NIL regulations. This includes defining the scope of the partnership, deliverables, compensation, and timelines.
4. Launch Your Campaign: Once the agreement is in place, the athlete promotes your brand via social media, appearances, or other platforms, giving you direct access to their audience.
With our NIL expertise, we make sure everything runs smoothly from start to finish.
are nil partnerships expensive?
NIL partnerships can vary widely in cost, depending on the athlete’s level of recognition, following, and the type of partnership you’re seeking. While deals with high-profile athletes might require a larger investment, there are plenty of opportunities to work with emerging athletes or influencers who offer strong engagement at a lower price point.
We tailor each partnership to your budget and goals, ensuring you get the best return on investment without overextending your resources. Whether you’re a small business or a larger brand, there’s an NIL opportunity that fits your needs.
how can I get started?
Getting started with an NIL partnership is simple:
1. Contact Us: Reach out for a free consultation to discuss your brand, budget, and objectives.
2. Strategize: We’ll develop a custom NIL strategy tailored to your business goals.
3. Find Your Match: We’ll connect you with the right athlete to represent your brand.
4. Execute the Partnership: We manage the partnership from signing contracts to launching the campaign, so you can focus on growing your business.
Ready to get started? Contact us today, and let’s create a winning NIL campaign for your brand.